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AI search for law firms, explained
Short explainers on how the AI engines pick lawyers to recommend. Every claim is backed by what we measure daily across ChatGPT, Gemini, and Google AI Overviews in NYC. Measured, not guessed.
- 27,000 pages, zero AI citationsWe read the sitemaps of 2,626 New York law firm websites. Site size stops predicting AI citations once you account for what the pages cover, and 354 of 547 cited firms never held a page-1 ranking.Updated
- Gemini swapped law firm websites for a map packIn three days in mid-August, Gemini's local lawyer answers went from citing firm websites 95 percent of the time to showing a Google Maps pack instead. Firms still get named. The link changed.Updated
- Does ranking on Google get your law firm cited by AI?2,676 real Google results pages paired with same-day AI answers. Most page-1 rankings earned zero AI citations, and 69 to 83 percent of citations came from outside the top 10.Updated
- What do the law firm websites AI cites have in common?583 of 2,365 NYC firm sites ever get cited. The cited ones have 2.7x the content, 2.6x the legal markup, and are five years older. What that means, and what it doesn't.Updated
- Is your law firm's website built for AI search?We checked 2,626 New York firm websites. Most are instrumented to measure visitors, and nearly bare where AI answer engines actually read.Updated
- Why AI's “best lawyer” answer keeps changingSix weeks of daily tracking, charted step by step: the leader changed on every engine. The three mechanisms behind the churn, and why every number needs a date range.Updated
- Do legal directories control which lawyers AI recommends?A popular claim says AI mirrors Chambers and Super Lawyers. In 30 days of NYC tracking, firm websites out-cite every directory on all three engines.Updated
- Why ChatGPT, Gemini, and Google disagree about lawyersSame question, three engines, three different front-runners. What we measured, and why there is no single AI ranking.Updated
- Some lawyer searches never get an AI OverviewGoogle skips AI on exactly the searches firms bid hardest on, and the AI battle for those clients happens elsewhere.Updated
- The API is not the ChatGPT your clients useWhy measuring the developer API with web grounding is a proxy, and what to ask any AI visibility vendor.Updated
- How does ChatGPT decide which lawyers to recommend?How the answers get built, what our tracking shows, and the levers a firm actually has.Updated
- Does AI recommend your law firm? How to checkA 10-minute manual check, and why a single spot-check misleads.Updated
Prefer the raw data? The monthly AI visibility leaderboards show which firms the engines recommend, borough by borough.